How Packaging Sells Products

As e-commerce has become a part of our everyday lives, packaging is now more than ever a key part of the marketing mix for a few different reasons. Packaging acts as a billboard for your brand. Take advantage of the opportunity to convey your brand messaging through custom printed boxes or mailers. High-quality, custom packaging encourages social media sharing that can reach thousands of potential customers. Studies show that 35% of consumers say they seek out and watch unboxing videos online, and 55% of those people end up buying the product because of what they saw. The extra effort put into your packaging shows customers that you care, and will lead to invaluable WOM marketing (word-of-mouth marketing).

So how does a brand utilize the space on their packaging? It really depends on the brand and what is important to the brand’s target consumers. For example, if you are an apparel brand, your customers probably care about style and design, so creating an aesthetically pleasing box would be important. However, if you’re selling something like health & beauty products, your customers would care more about what’s in the product and how it will benefit them, so calling out unique product facts on the packaging would grab their attention. Many brands have started to use packaging as a way to promote a new product launch. Product launch boxes are often sent to influencers to share on their platforms that will reach thousands of people. Having a well designed package that communicates information about your new product will allow people to quickly understand what it’s all about.

Custom packaging serves many different purposes. Whether you want to promote your brand, share information about your product, or simply increased perceived value. By thinking about your packaging as a part of your marketing mix, you will be able to turn your boxes into billboards and increase sales in no time. Interested in updating your packaging? Talk to one of our experts to find a solution today!