Inspyre Paper by Pregis

Brand touch points are a critical factor in establishing connections with consumers. A brand touch point is considered to be any interaction or communication a consumer has with a brand. As many companies begin moving towards an e-commerce business model, brands risk losing that final in-store touch point which can play a huge role in building the brand-customer connection. However, with custom packaging, brands have the ability to continue that connection with their customers all the way to the unboxing experience. One of our favorite ways to make a package stand out is with Inspyre Paper by Pregis.

What is Inspyre Paper?

Inspyre Paper is the only on-demand custom branded tissue paper solution on the market. It allows companies to use custom branded void fill to create a physical customer-brand connection. Inspyre Paper is compatible with high-speed on-demand packaging systems, allowing companies to speed up operations and efficiently pack and ship products.

What are the Benefits of Inspyre Paper?

Inspyre Paper is proven to increase perceived product value, brand impression, brand recall, and the likelihood of recommending products on social media. A study done by Package InSight determined the impact custom branded tissue paper had on consumers during the unboxing process. As Pregis notes, “the study proved that custom branded tissue paper had a significant impact on price perception, brand impression, and the likelihood of social sharing and recommendation.”

Graphic from Pregis.com

Using Inspyre Paper not only helps build your brand, but also contributes to helping those in need. Pregis donates a portion of these sales to Uzima®, a charity that provides clean drinking water to some of the world’s most vulnerable people.

Take Your Unboxing Experience to the Next Level

Contact us today to talk to a packaging expert and get ready to enhance your unboxing experience with custom branded Inspyre Paper by Pregis.