Minimalist vs Maximalist Packaging Design

Style of design is a crucial factor in your packaging. Design conveys your brand’s voice and helps determine consumers' emotion to your product. Most brands try to find a middle ground between minimalist and maximalist packaging design, however it is important to understand how these style affect consumer perception in different very ways. 

Minimalist 

Minimalist packaging design has been on the rise over the past decade. It is often considered more aesthetically pleasing, which has played a major role in its popularity due to social media. It typically consists of neutral color pallets, minimal type, small letters and a simple one-color logo. Black and white contrast is very common in this style of packaging design. A great example of this is Apple’s packaging. Sometimes brands will opt for packaging with embossing and/or matte finish. 

Minimalist design appeals to simplicity. In a world that is filled with constant distractions, the simplicity of the packaging is refreshing. It also allows for the product to speak for itself, which makes consumers feel more empowered and less like the brand is pushing a feeling onto them. 

Maximalist 

Maximalist packaging design stands out and makes a statement. It works by drawing in the consumer through bold design. Maximalist packaging typically consists of bright colors, large fonts, and graphics. This style of design directly conveys what the brand and/or product is, and will stand out on shelves. 

Maximalist design appeals to the consumers’ need to want more. Designs that stand out and pop can make consumers feel like they are getting more. They also act as a billboard for your product, telling consumers why they need it and how they will benefit from it. As minimalist packaging has been on the rise, maximalist packaging may actually have the advantage of standing out more than ever before.