5 Packaging Trends to Look Out for in 2020
A new year and a new decade means new packaging trends! We’re kicking of the new year by diving into some of the top packaging trends that you’ll want to look out for in 2020.
1. Unboxing Experience
A continuing rise in e-commerce and subscription boxes means brands will be looking for ways to create an experience as e-commerce products lack the ability to impact the consumer at the store-front level. One way for brands to connect with their customers is to tell a story through the unboxing experience. As e-commerce continues to grow in 2020, more and more brands will leverage their unboxing experience in order to gain brand recognition and loyalty. Subscription boxes will especially need to focus on their unboxing experience as the box itself becomes the only representation of the brand.
2. Minimalism
The trend of more minimalist design seen in 2019 will continue to play a role in the new year as consumers appreciate simplicity more than ever. Minimalist packaging design can actually have a real visual impact on consumers, especially when seen on retail shelves that are crowded with loud and showy packaging.
3. Creative Form
Emphasis on creative form will play a big role in the packaging industry in 2020. Creative packaging design draws attention to the product and makes it stand out among ever increasing competition. Thinking outside of the box and using unexpected forms of packaging for traditional products, such as a milk carton for water, allow brands to tell their story in a new way and create memorable branding.
4. Sustainability
Sustainability is a trend all industries around the world will be focusing on in 2020. Brands can use sustainable practices as a way to connect with consumers who expect sustainability out of the brands they use. One way simple way for brands to implement sustainable practices into their business is to cut down on the amount of products being damaged due to low-quality or poorly designed packaging. In order to ensure product protection and increase sustainability, it’s important to discuss better options with a packaging expert and find a solution that will have a positive impact on both the environment and consumer perceptions of the brand.
5. Transparent Packages
In today’s world, consumers expect brands to be transparent. Brands will be using more transparency in packaging to instill feelings of trust and honesty in their brand. This trend will be especially prevalent in beverage and skincare products, which have a color of their own. This allows brands to let the product itself be the focal point, without sacrificing aesthetically pleasing design.
Make sure you’re ready to take on the new year by talking with one of our packaging experts about what you can do to stand out in 2020. Contact Katzke today!