The Impact of Packaging on Consumer Buying Decisions

Did you know the average person sees about 5,000 ads per day? Today’s consumers have an ever-increasing amount of products to choose from. As a result, brands are constantly looking for new ways to stand out from competitors and capture the attention of consumers. That’s why we’re sharing the secret weapon to differentiating your brand from the rest—packaging. Not only does packaging protect your product, it also plays a vital role in attracting consumers toward your brand, and ultimately increases sales. 

Product Protection

The main purpose of packaging is to keep your product safe and secure when shipping. High-quality packaging helps prevent costly returns, as well as helps to reinforce positive perceptions of your brand. Investing in packaging that is customized to your product helps to ensure your product will arrive to the customer damage-free. The quality of the packaging will impact how the consumer views the quality of your product.

Brand Identity

The quality and design of a product’s packaging impacts the consumers’ perception of your brand. When working to build a trustworthy brand, it’s important not to underestimate the role packaging plays on the consumers buying decisions. The packaging is the final touch point you have to convince the consumer to choose your product over another. Considering how the various elements of packaging, including color and material, can impact whether the consumer will choose your product over another.

72% of American consumers say their purchasing decision is influenced by the packaging design. (Ipsos)

Recognizing how packaging will influence consumer buying decisions is the first step in giving your brand a competitive advantage to help you increase sales and become a leader in your market.

Find out how Katzke Packaging Co. can help you find a customized packaging solution by contacting us today.